GasterBrand & Identity
Creative Direction and Design: Waler Bolivar
Front/Back end: Juan Beltran
Content: Douglas Niño
Organización Colombiana de Gastroenterología
Gaster is a private gastroenterology clinic with several branches around Colombia. I was commissioned to create all the branding design and the strategy from the ground, starting from the name, the tone and brand’s system.
One of the values the company has, is the kindness of all its doctors, nurses and administrative staff. I translated those values on a soft shape and unify the connection between the digestive system and the patient.