Director of Production: James Melo

Creative Direction: Walter Bolivar

Art Direction: Walter Bolivar & James Melo

Design: Walter Bolivar

Photos by: Jonathan  Hope

Eleven75 Group

I worked closely with the marketing department to develop a brand identity that represented the values behind the brand: Strenght, reliability and trust.  The brand had to adapt to the changes that the market is constantly bringing with, ecofriendly, kind and sophisticated. The packaging was design to be shown, not storage; and the material was strong enough to serve at different stores after the pack of batteries was sold out. The system worked with the different varieties of batteries MightyCell have to offer.