MightyCellBrand & Identity
Director of Production: James Melo
Creative Direction: Walter Bolivar
Art Direction: Walter Bolivar & James Melo
Design: Walter Bolivar
Photos by: Jonathan Hope
I worked closely with the marketing department to develop a brand identity that represented the values behind the brand: Strenght, reliability and trust. The brand had to adapt to the changes that the market is constantly bringing with, ecofriendly, kind and sophisticated. The packaging was design to be shown, not storage; and the material was strong enough to serve at different stores after the pack of batteries was sold out. The system worked with the different varieties of batteries MightyCell have to offer.